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GROWTH & PRICING
IMPACT CALCULATOR
Want more turnover? Discover how many sales you REALLY need, and what happens when you change your prices.
1
The Business TODAY
Enter your current annual turnover and average order value. We'll calculate how many orders that represents.
Current annual turnover
£500,000
Orders needed per YEAR
2,000
Orders needed per MONTH
167
Average, rounded up
2
The Business TOMORROW
Choose the turnover growth you'd like to achieve next year. For now, we'll keep your average order value exactly the same.
0% growth
100% growth
Next year's turnover TARGET
£575,000
Orders needed per YEAR
2,300
Orders needed per MONTH
192
Average, rounded up
At your current prices, you'll need 300 more orders a year to hit your growth target.
3
What If You CHANGE Your Prices?
Move the slider LEFT to discount or RIGHT to increase prices. Your turnover target stays the same, so you can see the real impact on order numbers.
−50% DISCOUNT
NO CHANGE
+50% INCREASE
Original average order value
£250.00
NEW average order value
£250.00
Turnover target (unchanged)
£575,000
Orders now needed per YEAR
2,300
Orders now needed per MONTH
192
Average, rounded up
THE IMPACT ON YOUR SALES TARGET
No change in orders needed
Move the slider to see how a discount or price increase changes the number of orders needed.
IMPORTANT:
This compares sales volumes needed to reach a turnover target. It does not
assume that demand stays the same after a price change, or calculate profit. Discounts can have a much bigger impact on profit than on turnover.
All order counts are rounded up to whole orders. Monthly figures are annual totals divided by 12 and rounded up, assuming an even spread of sales. The calculations assume a consistent average order value and compare the order quantities needed to reach your chosen annual turnover target. Results are illustrative, not forecasts.
Copyright Stuart Mason (2018) © All Rights Reserved.
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