“Every Business Should Be Built To Sell, Whether You Do Or Not Is Almost Irrelevant”
Stuart Mason
Most small businesses without a long term exit plan are invariably selling due to "Push Factors", these are the influencers that are driving that shorter term exit decision. These could include, stress, workload, long hours, low profits, staff hassles, personal relationships, finances - the list goes on.
The thing is, around 80% of businesses listed never sell. That's even higher with micro businesses. Why is that? It's not because they are bad businesses, they're not. They are simply unsellable. The reality is, the very factors that are driving that desire to sell are the same factors that are preventing a buyer acquiring your business - because it's not a business, it's a job.
This is the fourth element of my programme, first we fixed, then we grew, then we scaled (or planned for it), and now the eyes turn toward exit preparation.
Selling Is Not For Everyone
Selling is not for everyone, that's for sure. Some don't want to sell, many can't sell even if they wanted to. What every business owner must be doing though is Exit Preparation. Whether you sell or not is almost irrelevant.
Enjoy the journey.
Here's Some Of What's Covered In "Scale".
A Final Thought: Scaling Isn't Always About What YOU Want
When you plan to scale the biggest mistake you could make is building your plan around what you want. A scaling business owner doesn't do that, they think differently, that's what a growing business does. A scaling business builds an empire based on what the market wants & demands, and the really exciting bit - the market may not even know it yet. Brewdog anyone?
If you try and scale your business based entirely on what you want it won't work.
The COURSE - What You Can Expect From It?
The Modules covered in Scale will be like no other. It's why it's third in the series, not because it's in third place, far from it, it's because that every element of your business needs fixed and checked, and a proven track record of solid growth is required before you even consider scaling.
That's the mistake I made, so we're back to the University of Monumental Fuck Ups again, and you're not graduating from there. My business was amazing, beyond amazing. It was scalable, it did scale, but some of the basics weren't quite there. Small cracks soon become gaping wounds when you try and scale too soon.
We'll start off with the obvious plan, and this will be your wildest of wildest ambitions. This is the dream that you won't dare to share - even with your best friend or partner - but we're going to get it out there, and we're going to have fun with it.
Scale starts off with a Brainstorming Session. Scalable ideas will flow, that may include opening the first Coffee Shop on Mars, having your business in every major city on the planet, having your product in every house in the world - nothing is off the table when brainstorming.
Then comes the challenge, how to bring this to life. We now progress to PLANNING. We now identify that the Coffee Shop on Mars is not realistic (yet), we explore everything, and start to build a five year VISION. Then a ten year DREAM. Ironically, we call this the "Mission to Mars", so who knows, that Coffee Shop may be there yet. This is the BIG plan, the LONG journey. To boldly go where no one has gone before. Are you ready? 4% are.
The scaling module is bespoke to you, it has to be. About
96% of businesses will stop at this stage, and that's absolutely fine.
scalability starts by looking at market potential
Introducing Tam, Sam and Som
As obvious as this may seem, it's all well and good talking about Scalability and CREATING opportunities, but we also need to be realistic as to the market POTENTIAL.
It's time to meet your three new best friends Tam, Sam and Som. The scalability experts.
TAM, SAM, and SOM Explained so that your Labrador will understand (and humans too):
Imagine you’re a Labrador who loves tennis balls.
TAM = (Total Available Market): This is all the tennis balls in the world. Every single one, everywhere. Heaven, right? Let's do this, this market is huuuuuuuge.
SAM = (Serviceable Available Market): These are the tennis balls in your country, the ones you could actually chase if your human bought them. This is you expanding geographically - this is SCALING.
SOM = (Serviceable Obtainable Market): These are the tennis balls in your house. The ones you can really get your paws on. This is where your business is right now, and that could still be big, but it's not scaling.
So TAM is the dream, SAM is the potential, and SOM is what's in your toy box right now.
1-1 Focus Sessions
These 30 minute sessions have limited availability and allow you to arrange a 1-1 Zoom call to cover any topic from the Book, Workbook or Programme. What would you like to focus on - it's your session?
£0.00
These sessions are free to UK business owners
The 1-1 Course
This course is tailored for you, as every business is different, yet also covers the Fix, Grow, Scale and Sale modules. Two sessions per month ensure your business will be flying - backed with my guarantee below
£595 per month
1-1 Courses with single monthly sessions are available at only £350 per month
The Workbook
Ten Modules packed full of content to show you "How To Wreck Their Business", and grow your own. This is a Workbook that gets you REALLY focussing on your business growth.
£39.99
Order Here Via Amazon
What people just like you are saying about how to wreck your business
Testimonials From The Amazon #1 Best Seller
NOW- Imagine What The PROGRAMME Is Like...
Absolute must read for any business owner would highly recommend
Really liked the fact there was a list for further reading recommendations
There are so many nuggets of knowledge in there that really help you focus and create a plan! Super book!! Can highly recommend.
My Guarantee To You
Sadly most business guarantees aren't worth the paper they are NOT written on. With this programme there is no guarantee of success, because that success is DOWN TO YOU. If you expect the magic "just to happen", then this course will not work, nor will any other course come to think of it. So, there's no guarantee for that - if you want a guarantee, buy a toaster.
What I will guarantee is value, value for you and value for your business. So, after every 1-1 session, you'll be asked a question; "Did you get value from today's session?" - if the answer is NO - then there's nothing to pay, and it's that simple. There's no contract, and the only real commitment is the one you make to yourself.
Henry Ford said, "If you always do what you've always done, you'll always get what you've always got"
GET IN TOUCH
If there's anything here you would like to chat about, then get in touch. There's no pressure or heavy sales pitch.
This has been the "Scale Element" of the programme I offer, perhaps some of it sounded familiar.
This section covers TONS, in fact there's over 30 different parts to this, so we cover a lot and leave nothing to chance.
