“The moment you stop doing everything is the moment your business starts becoming something.”
Stuart Mason
I called this section "Grow", and for good reason, it's what most business owners are here for. To grow, profitably.
"A business that isn't growing is dying". You'll have heard that quote many times before. What you may have not heard before is; "A business growing too quickly may also be dying". Unstable or unplanned growth kills more businesses than any recession ever will.
"If you're making profit you're not growing fast enough". Yes, I've heard the soundbite too. For the vast majority of small business owners that's un-realistic. Profits are needed for Profitable Growth, it's essential for every business.
My business was hugely profitable and massively successful, yet unstable and unplanned growth were two of the fundamental mistakes I made that started that "Perfect Storm".
Most small business owners are making that same mistake right now and may not realise it (yet). If it ain't broken, we can still fix it.
It's An All Too Common Story
Business growth is exciting, let's not kid ourselves. It's also what most business owners are here for. You want to learn from my past mistakes and avoid them, and learn from my many successes and replicate them. That sounds good to me, really good.
In the "Grow" module we move on from "Fix", so this module is not about the key numbers, systems, marketing and planning. Of course they are vitally important, that's why we did them first.
When it comes to business growth, it’s easy to get swept up in the “bigger is better” hype. More customers! More staff! More locations! MORE, MORE, MORE!
But here’s the thing; uncontrolled growth can be the very thing that kills a small business. That's exactly that happened to me, but the success of the business masked those damn mistakes I was now making, all in the pursuit of growth !!
What you need is profitable, planned growth, growth that doesn’t just inflate your workload or ego, but actually fattens your bank account, strengthens your systems, and builds a business that doesn’t rely solely on your blood, sweat, and panic attacks.
Below are six key areas every small business owner should focus on to grow properly (and profitably) including a couple of spicy ones that rarely get the attention they deserve. We cover all this and more in "Grow".
Are you ready to grow? Are you ready FOR Grow?
Here's Some Of What's Covered In "Grow".
A Final Thought: Growth Isn’t Always the Goal
Sometimes, the bravest thing a small business owner can do is choose stability and profitability over relentless expansion. But if growth is your goal, let's do it smart. Do it deliberately. Do it with intention. Build something sustainable, profitable, and joyful.
Not just big, but brilliant. That's what I did, and did it well, then I forgot about the basics.
The COURSE - What You Can Expect From It?
The Six Modules covered in “Grow” leave nothing to chance, and just like “Fix” they ensure you have got a solid base to really grow your business, and your bank balance.
In “Grow” we’re going to cover over 35 different and challenging exercises in six key modules, starting off with the “Diamonds on Your Doorstep”. That’s the power of your existing customers. Looking at opportunities to increase that all important lifetime value. For most businesses, this is easy, and overlooked.
We’ll also look beyond a “Five Star Service”. That’s so last year. Your customers may not be able to leave a Six Star Review (yet), but you must, ABSOLUTELY MUST, leave a Six Star Impression. Reputation management is a key "Grow" module, we now live in a goldfish bowl world at the mercy of every social media post or comment.
Building a Winning Team was always going to be here. It’s almost certain that your future success, or otherwise, will be determined by the power of your people. That said, it’s no longer about recruitment, it’s RETENTION. Getting good people, training good people, relying on good people and RETAINING that top talent is essential for profitable growth.
To grow, and scale (covered next) you want to be looking at Recurring Revenue Streams. There is nothing more rewarding than waking up richer than you were when you went to your bed. We live in a membership and subscription crazy world, so make sure you are part of it. Most businesses CAN build subscription models; it’s the business owners that often get in the way.
Can any business be unique? Even if you could, how long would it be before it was copied? Business today isn’t about being unique, it’s about finding your “Differentiator”. What makes you stand head and shoulders above the competition? What leaves your competition wondering what happened, and your customers thankful it did? What’s yours?
The biggest part of “Grow” is your customers, yet “Grow” isn’t about more, more, more. It’s about better, better, better. Profitable growth is rarely about turnover; it’s about finding the right niche markets and the customers that value your product or service.
People that buy on price don’t just devalue your balance sheet; they devalue your entire business. Think about that!!
do you know exactly what year on year growth looks like?
Use The Growth Calculator To Find Out
What Year on Year growth are you planning, and how does that look for years, two, three, four and five? This handy Excel tool let's you quickly see what Year on Year Growth looks like for you.
Simply add in your current or projected turnover for this year where shown in red. You can see how your business growth is mapped out with Year on Year Growth of 12%, 15%, 20%, 30%, 50%, or for the super ambitious - 100%.
For example, a £1m business today with a 20% Year on Year Growth Forecast will be projecting just under £2.5m in five years time. For 30% that's an impressive £3.7m. What's your growth figures going to look like?
1-1 Focus Sessions
These 30 minute sessions have limited availability and allow you to arrange a 1-1 Zoom call to cover any topic from the Book, Workbook or Programme. What would you like to focus on - it's your session?
£0.00
These sessions are free to UK business owners
The 1-1 Course
This course is tailored for you, as every business is different, yet also covers the Fix, Grow, Scale and Sale modules. Two sessions per month ensure your business will be flying - backed with my guarantee below
£595 per month
1-1 Courses with single monthly sessions are available at only £350 per month
The Workbook
Ten Modules packed full of content to show you "How To Wreck Their Business", and grow your own. This is a Workbook that gets you REALLY focussing on your business growth.
£39.99
Order Here Via Amazon
What people just like you are saying about how to wreck your business
Testimonials From The Amazon #1 Best Seller
NOW- Imagine What The PROGRAMME Is Like...
Absolute must read for any business owner would highly recommend
Really liked the fact there was a list for further reading recommendations
There are so many nuggets of knowledge in there that really help you focus and create a plan! Super book!! Can highly recommend.
My Guarantee To You
Sadly most business guarantees aren't worth the paper they are NOT written on. With this programme there is no guarantee of success, because that success is DOWN TO YOU. If you expect the magic "just to happen", then this course will not work, nor will any other course come to think of it. So, there's no guarantee for that - if you want a guarantee, buy a toaster.
What I will guarantee is value, value for you and value for your business. So, after every 1-1 session, you'll be asked a question; "Did you get value from today's session?" - if the answer is NO - then there's nothing to pay, and it's that simple. There's no contract, and the only real commitment is the one you make to yourself.
Henry Ford said, "If you always do what you've always done, you'll always get what you've always got"
GET IN TOUCH
If there's anything here you would like to chat about, then get in touch. There's no pressure or heavy sales pitch.
This has been the "Fix Element" of the programme I offer, perhaps some of it sounded familiar.
This section covers TONS, in fact there's over FORTY different parts to this, so we cover a lot and leave nothing to chance.
