“Every Business Should Be Built To Sell, Whether You Do Or Not Is Almost Irrelevant”
Stuart Mason
Most small businesses without a long term exit plan are invariably selling due to "Push Factors", these are the influencers that are driving that shorter term exit decision. These could include, stress, workload, long hours, low profits, staff hassles, personal relationships, finances - the list goes on. Perhaps you've just fallen out of love with your business. Does any of that sound familiar?
The thing is, around 80% of businesses listed never sell. That's even higher with micro businesses, it's closer to 90%.
Why is that? It's not because they are bad businesses, they're not. They are simply unsellable.
The reality is, the very factors that are driving that desire to sell are the same factors that are preventing a buyer acquiring your business - because it's not a business, it's a job, and most buyers don't want a job, or your hassles.
"Exit" is the fourth element of my programme, first we fixed, then we grew, then we scaled (or planned for it), and now the eyes turn toward exit preparation... you'll notice the key word there, preparation!
Whether you sell or not, whether you're planning to sell or not, you must build your business as if you were.
Selling Is Not For Everyone
You Don't Need To Sell Your Business To Exit It.
Selling is not for everyone, that's for sure. Some don't want to sell, many can't sell even if they wanted to. What every business owner must be doing though is Exit Preparation. Whether you sell or not is almost irrelevant. Why is that?
We already know that over 80% of businesses listed for sale never sell, and we already know it's not because they are bad businesses.
Most micro businesses are unsellable because YOU are the business. Strip away the person, and there’s nothing left, no brand value, no repeatable systems, no loyal customer base that isn't tied to a single mobile number.
If your business can’t run for a month without you, it sure as hell can’t run for a new buyer who doesn’t know your shortcuts, your handshake deals, or your 20 years of goodwill. This is where my "Kill Bill" module is really going to help you, it prepares your "removal" from the business over time. That's so important for business owners, that's why I'll give you that for free.
Buyers don’t want your stress, your unpaid invoices, or your burnt-out contact list. They want something that works without you, and most micro businesses never build that. They also want predictability, growth potential and scalability, and perhaps you've now realised the importance of the other three modules in the "How To Wreck Your Business" programme.
Worse still, too many owners confuse income with value. Just because your business pays you a decent living doesn’t mean someone else will pay you to take it over.
If it has no contracts, no documented processes, no clear financials, and no growth potential without grinding, then it’s not a business, it’s a job with a logo. And jobs can’t be sold. Without a plan to build an asset, what you’re really doing is running hard on a treadmill, hoping someone will buy the sweat.
Not great reading is it? Would you like a solution?
Remember, you don't have to sell your business to exit it. Preparing your business so it CAN be sold invariably removes many of issues that tie you to the business 24/7. Business should be fun...
The solution is a programme I created called "Junction Twenty", and it's designed to do one thing and one thing ONLY. PREPARE you and your business to become a sellable asset.
Junction Twenty has it's own website. It's a standalone programme, but incorporated into my How To Wreck Your Business Programme. Have a look at the website
here, and more details are below around the concept too.
Here's Some Of What's Covered In The "Exit" Modules
and Junction Twenty
A Final Thought About Exiting
Selling your business should be the happiest day of your working life, you have invested YEARS of your life, with many sacrifices to build your business. Yet, the reality is, 75% of business owners regret selling within a year.
How is that even possible?
There's a number of factors to consider. The dawn of reality that you let the business go for much less than it could have. You feel empty after the years of being at the sharp end of business. Perhaps you see your business's new owners grow and flourish into the business that YOU should have had. Let's not go there. We've got your back.
The COURSE - What You Can Expect From It?
Most business owners leave money on the table when they sell - and they don’t realise it until it’s too late.
Years of blood, sweat and tears of caffeine go into building a business, but when it comes time to sell, most people wing it. They assume a buyer will ‘see the potential’ or pay top dollar for chaos wrapped in a bow. Spoiler Alert: they won’t. In fact, did you know that one of the big turn off's for a GENUINE business buyer is that very phrase, "this business has great potential".
Buyers want clean systems, clear profits, and a business that can run without you. If you’re not preparing properly, and early, you're handing over your greatest asset at a discount.
The entire Junction Twenty Programme was created to make sure that doesn't happen. Most business exit programmes are created for larger businesses, and even larger fees, Junction Twenty is for Micro Business. We've got your back.
This programme will almost certainly be NOT what you WANT to hear, but it will be what you NEED to hear.
This isn’t a fluffy theory course. It’s a straight-talking, sleeves-rolled-up system designed to help you get every penny your business is worth. We cover the real stuff that affects sale value: your financials, your team, your systems, your customer base, your positioning, you know, all the things buyers actually care about.
This is about making your business desirable and transferable, not just “busy”. You’ll learn what to fix, what to ditch, and how to position the business to attract serious offers, not tyre-kickers - or WORSE, "One Pound Charlies". The first three modules of this programme have already covered what you need to start the preparation journey.
Bottom line? You only sell your business once - so don’t screw it up.
Whether you're planning to sell in 12 months, 5 years, or more, this course will help you avoid the costly mistakes most owners make. You’ll walk away with a clear action plan, sharper insight, and the confidence to negotiate like someone who actually knows what their business is worth. This is the course every business owner wishes they’d taken before it was too late.
being realistic about exit planning
The Things That You're Rarely Told - But You Need To Hear
Selling your business is the biggest commercial decision you'll ever make. Hell, starting the business was the easy part. Sadly, in the industry of business exits, brokering and sales, things are not always as they seem.
As a small business owner you may receive a cold call or email from a business broker promising to sell your business for top dollar, tread carefully. While it might be flattering to hear that your business is “in demand,” unsolicited contact is a red flag. Thousands more have received that exact same letter or email !!
Many brokers use high-pressure tactics and vague promises to get their foot in the door, preying on owners who might be curious or emotionally ready to move on. A genuine broker will take time to understand your business and its real value, not tell you what you want to hear just to get a signature on a contract.
One of the biggest pitfalls comes in the form of upfront fees. Some brokers charge thousands of pounds before they've lifted a finger to sell your business, under the guise of “valuation reports,” “marketing costs,” or “listing fees.” Often, these fees are non-refundable, and once they’ve got your money, their motivation to actually find a buyer can evaporate. Worse still, some never intended to find one in the first place - their business model is built around collecting fees, not completing sales.
For the unwary, this can lead to months of wasted time, stress, and disappointment. You’re left no closer to a sale, out of pocket, and possibly locked into an exclusive agreement that prevents you from seeking help elsewhere.
Selling a business is a HUGE decision, so don’t let a stranger’s slick pitch rush you into it. Take your time, ask tough questions, and make sure any broker you work with is reputable, transparent, and only earns when you do.
Two things to consider here. Number one, we don't sell businesses, that's a complete conflict of interest. We help you prepare for sale. Secondly, when the time is right, we'll recommend a Business Broker to you, someone like us, aligned to our values, that 100% has your back.
1-1 Focus Sessions
These 30 minute sessions have limited availability and allow you to arrange a 1-1 Zoom call to cover any topic from the Book, Workbook or Programme. What would you like to focus on - it's your session?
£0.00
These sessions are free to UK business owners
The 1-1 Course
This course is tailored for you, as every business is different, yet also covers the Fix, Grow, Scale and Sale modules. Two sessions per month ensure your business will be flying - backed with my guarantee below
£595 per month
1-1 Courses with single monthly sessions are available at only £350 per month
The Workbook
Ten Modules packed full of content to show you "How To Wreck Their Business", and grow your own. This is a Workbook that gets you REALLY focussing on your business growth.
£39.99
Order Here Via Amazon
What people just like you are saying about how to wreck your business
Testimonials From The Amazon #1 Best Seller
NOW- Imagine What The PROGRAMME Is Like...
Absolute must read for any business owner would highly recommend
Really liked the fact there was a list for further reading recommendations
There are so many nuggets of knowledge in there that really help you focus and create a plan! Super book!! Can highly recommend.
My Guarantee To You
Sadly most business guarantees aren't worth the paper they are NOT written on. With this programme there is no guarantee of success, because that success is DOWN TO YOU. If you expect the magic "just to happen", then this course will not work, nor will any other course come to think of it. So, there's no guarantee for that - if you want a guarantee, buy a toaster.
What I will guarantee is value, value for you and value for your business. So, after every 1-1 session, you'll be asked a question; "Did you get value from today's session?" - if the answer is NO - then there's nothing to pay, and it's that simple. There's no contract, and the only real commitment is the one you make to yourself.
Henry Ford said, "If you always do what you've always done, you'll always get what you've always got"
GET IN TOUCH
If there's anything here you would like to chat about, then get in touch. There's no pressure or heavy sales pitch.
This has been the "Sell Element" of the programme I offer, perhaps some of it sounded familiar.
This section covers TONS, in fact there's over 20 different parts to this, PLUS the entire "Junction Twenty" Programme - so we cover a lot and leave nothing to chance.
